What Is Social Media Marketing Important For Solarworld s...

Executive Summary and Company Overview As the largest U.S. solar manufacturer for more than 35 years, SolarWorld is uniquely recognized as America’s solar leader. We meticulously carry out the most important steps in the solar production process on U.S. soil—from sourcing and manufacturing to assembling and hiring. (SolarWorldUSA, 2014) The core of SolarWorlds business activities is sustainability. SolarWorld aims to make the world better with its products. SolarWorld wants to assume responsibility for the environment and educate society about the benefits of sustainable energy. In order to be sustainable, SolarWorld must work economically. SolarWorld has to work internationally as a team that’s what will make them a strong team. In order to do this, SolarWorld must assume responsibility across departments and include our colleagues at all locations. SolarWorld must recognize the needs of their customers early and put them at the center of our business activities. Goals Why is social media marketing important for SolarWorld’s business? First we must understand what social media is and then why it is important to our business at SolarWorld. Definition of social media from New York Social Media is: – â€Å"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Social media utilization is believed to be a driving force in defining the