The Media and Eating Disorders Essay -- Argumentative Persuasive Topic

The Media and Eating Disorders It is funny how so many girls and women today are led to believe that the only way to feel attractive and be beautiful is to have their bodies consist of nothing but skin and bones. Women are dieting more today then they have ever been before. They are striving for an unattainable body figure that is portrayed by the media as being the ideal standard for today's women. It gets worse. Not only are women dieting unlike ever before, but they will ruthlessly harm their bodies in order to achieve these inaccessible standards. This ruthless harm that haunts so many women today just so happens to be what we call eating disorders. Anorexia and bulimia are the primary diseases that go in the category of eating disorders. Who is to blame for this daunting occurrence? In most cases, the media is either some or all to blame for the eating disorder and standards placed for women. Commercials, billboards, women's magazine ads, etc. are all forms of the media that portray negative images of women. When the women in today's society sees what is being advertised (which happens hundreds, if not thousands of times a day) it is not so shocking that many of them strive for these impossible body images. It is when the want and desire becomes so strong that these women drive themselves to starvation and other forms of eating disorders. In order to realize the effect that advertising is having on girls and women in society today, it is important for people to know the facts and statistics that are current about eating disorders. Eight million girls and women are affected with eating disorders (Wilson and Blackhurst 111). Among college-aged women, bulimia affects nearly one in every five (Wilson and Blackhurst 1... ...than the media. It is important, though, to recognize the kind of effect media and advertising has on women. It is important to realize that because of what is portrayed in Western society, many women will go to great lengths (sometimes deadly lengths) just to meet these portrayals. If society wants to change what women are doing to themselves every day, than it is up to the media to start showing women today that it is okay to be who you are, big or small. Works Cited Key, Sandra W.; Lindgren, Maryclaire. "Skinny Models in Ads Cause Immediate Anger, Depression in Women." Women's Health Weekly (5/11/99) 11. Wilson, Nona L.; Blackhurst, Anne E. "Food Advertising and Eating Disorders: Marketing Body Dissatisfaction, the Drive for Thinness, and Dieting in Women's Magazines." Journal of Humanistic Counseling, Education & Development 38 (99) 111-122.

My Educational Experience Essay

My education began in first grade in 1974. My state didn’t mandate kindergarten, so my parents didn’t send me, even though my brothers and sister went. It wasn’t easy for me, because school was the first place I ever got to interact with other people, mainly children, as an equal. Before school started, I was pretty much kept indoors, and not allowed to have contact with other people, except for members of my own family. Being the youngest, I was looked down upon as being inferior, a lower class citizen, and basically, a big joke. During the first 5 years of my life, I figured that was all I was entitled to, and even though I hated it, I lived with it. In first grade, I had to interact with other kids for the first time, which wasn’t easy. I did eventually learn that I could be an equal to them, and soon settled down into school. The quality of education that first year wasn’t bad, I learned a lot and grew a lot during that year. I had great teachers too, who really gave me the help I needed. Second grade at that school was a different story though, I had a different teacher, who wasn’t very good, and seldom offered the help I needed. I was also treated like I was lower than the rest of the students. I don’t know what her problem with me was, but it set me back a great deal, both academically and emotionally. When I needed help, it wasn’t given and I was often ignored. She felt that it wasn’t worth it to help those students who needed it. Fortunately, my parents saw this and intervened, first trying to negotiate, then after that broke down, transferred me to another school. The new school was very different, being more structured than the first, and being a boys’ school. When I started, I was behind in many ways due to the problems of my previous school, but I had a dedicated teacher who helped me catch up the best she could in a short time. I remember having difficulties with cursive writing, which my new teacher helped me with, but giving me a crash course in it for a few weeks at recess every day. I did learn it, but never learned it well, and always got poor marks in penmanship as a result. I don’t fault her for that because she did the best she could under the circumstances. In other areas, I began to excel, often being on the honor roll, being one of the top students in the class. In fact, my teacher was very surprised at how I had started the school behind, and had caught up and excelled. It was nice to be appreciated, both at home and school because I did so well, and it really felt good to accomplish something. I stayed at that school for over 2 years, and had one day hoped to walk across the stage and graduate from there. It never happened because while I was in fourth grade, for some unexplained reason, my parents, who had always respected this school, began to despise it. Among their complaints were I was always doing homework, the school is a â€Å"playhouse,† and â€Å"they don’t do anything,† which I meant they offered few extracurricular activities, which was a true statement, but in my opinion, wasn’t a problem. On one occasion, I was even picked on about the khaki uniforms we had to wear, which had been worn by my brothers at different schools with no complaints at all from my parents. They constantly harassed me knocking everything about the school and eventually, I gave in and agreed to go to another school, the same school my sister was attending. This new school was totally different from the previous school. It was coed, the classes were larger, and seemed to put academics in lower regard than I was used to. I was also introduced to the concept of â€Å"school spirit,† the mindless blind following and support of your school regardless of what they do. I also learned that being a boy who was not athletic was a serious strike against me, since they valued football and other sports over everything else. At my other school, we had always had textbooks that were current and up to date. At this new school, the books were often old and falling apart, if we were lucky enough to get one. During the second and last year I was there, fifth grade, I was basically forced to support my sister in her school band activities, in order to show â€Å"school spirit,† something I had no interest in. I was dragged to every single football game, which I didn’t enjoy at all, and even worse, my parents often tried to make me praise her and tell her how much I enjoyed it, which I didn’t. I would rather have stayed home taking it easy, than sitting in the cold stands being blasted with wind and rain, as we sometimes had to endure. I was also dragged to parades she marched in, and often had to listen to her complain about having to do it. My view was to exercise a little free will and not worry about it, but was told, â€Å"it’s a school activity.† She made a choice to play in the band, why not live with the consequences. One other new experience I had there was being used for slave labor. Since I wasn’t an athlete, I often spent P.E. periods picking up trash on the grounds, which many times, made me miss afternoon classes. In spite of my parents’ complaints, this practice continued. Fortunately, I was taken out of that school, not because of my difficulties, but because of the poor teachers my sister was forced to endure. Sixth grade was my first and only year in Catholic school. What was really strange was we wore khaki uniforms, the same design I had worn only a year and a half before, that my mother said were â€Å"awful looking.† I was also a hard year partially because of the previous summer, which was spent not doing things I liked, but having to go into the swimming pool everyday on my sister and mother’s command. That summer was so humiliating that I often couldn’t look at myself in the mirror, because I felt like a puppet, dancing on my mothers’ and my sisters’ strings. That year was difficult because many of the students didn’t accept me, because I was a transfer student, and I often felt like less of a person because of the humiliating summer I spent before. I also had a hard time going to my parents, since the previous summer had showed me they didn’t’ really care about how I felt or if I had a problem, but instead about forced conformity. It also seemed like my parents had something to prove to this school, which I don’t understand. In one instance, I had to write about what I had done that day, and my mother was determined I would put no TV on that piece, because she wanted to show I didn’t watch TV, which wasn’t true. She does often lie to get what she wants and even when caught sees no problem with it, but will not tolerate anyone else lying to get their way. At the end of the school year, my mother asked me if I wanted to have a swimming party for my class, to which I responded no. She went to my teacher and set one up anyway, which showed me how little my feelings meant to her. I didn’t know how to swim, and had no interest in it, yet she would do anything to force me to swim, enjoy it, and even devote my entire life to it. I honestly believe her goal was to eliminate everything from my life excluding school and swimming, a life I couldn’t have survived. Seventh grade was another school I was sent to because of my sister, she was going there so I had to go there. I did not at all fit in, mainly because most of the students in my class had been expelled from other schools, and I hadn’t. I also had incompetent teachers, many of whom were employed there solely, by the principal’s own admission, worked cheap. I was very unhappy there, not only for these reasons, but because I was discriminated against not only at school, but at home as well. At school, our class was banned from many events, because of a few problem students. That didn’t bother me much, but I also got discrimination at home. My sister would often brag to people about how I spent my summers as her slave because I had to drop anything I wanted to do when she wanted to swim, and often had other students call me â€Å"Igor† after the hunchback assistant in the old horror movies. If I ever said anything derogatory to or about my sister, I would be punished, yet she did all of these things to me, and even admitted to our parents she had done it, but was never punished. In fact, they often said that it was impossible for a girl to be bad, that only boys are bad. The school seemed to preach the same thing, in fact, she was once in a fight and there were no consequences, I was and was punished at school and at home. She should have been punished too but instead she was able to brag to my parents and everyone else about fighting, with no consequences. Another incident of discrimination was with my sister’s English class and my Math class. We both had to deal with incompetent teachers, who were neither certified nor held degrees. The classes were impossible and we learned little. What our parents did was to go down to the school and arrange for her to get special treatment, meaning the principal would teach her personally, while I got nothing. I felt if she got out, why shouldn’t I? When I said this, I got no answer, no discussion, other than â€Å"That’s just the way it is.† Fortunately, I only stayed one year at this school, which was more than enough. However, I wasn’t out of the woods, I had to spend another summer of forced swimming with my sister, which again, made my life miserable. Eighth grade was my first and only year in public school. My mother made numerous promises to me about how it would be better than anything else, but it wasn’t. I was basically harassed again, for being a transfer student, and because my voice had changed before everyone else’s. A lot of the students constantly grunted at me to make fun of my voice, and nobody would do anything about it. My parents said it had nothing to do with my voice, but instead, was because I â€Å"act goofy,† yet would never explain to me what I did that was so bad. I was very miserable, I didn’t know what to do, and suffered day in and day out, and many times, wanted to end my life. What finally brought down my life there was I didn’t participate in an optional project for the science class, and as a result, my science teacher, the only teacher out of six, wouldn’t recommend me for a gifted program, something my parents took very hard. Ever since, even now 18 years la ter, they call me uncooperative. I was also punished for the entire summer, being barred from TV, music, reading, and any other activity I found pleasurable, being allowed nothing but swimming when my sister wanted me to because â€Å"getting in that pool everyday will build you up until you are a human being again.† My sister in the mean time attended public school, and also refused to activities she didn’t want to do. She was downgraded by her English teacher for not doing some optional projects as well but was she punished, or course not. Our parents simply went to the school board, and got her grades changed, from C to A, and was given me as a swimming slave for the summer. I didn’t understand this, she gets a reward for her behavior, and I get punished. I guess my parents don’t believe in punishing girls, I don’t know. My sister went to college, but I ended up in another so-called Christian school. During my first year, I refused to be put through â€Å"Freshman Hell Week,† in which senior students are allowed to humiliate freshman for a whole week. To me, that sort of behavior had no business in school, and was far from the strict environment my parents told me it would be. What added insult to injury that year was when my parents saw the yearbook and pictures of Hell Week, my mother actually said â€Å"You should have gotten together with them and acted goofy.† First I’m accused for allegedly â€Å"acting goofy,† and them I’m criticized for not â€Å"acting goofy.† This makes absolutely no sense. My high school years weren’t very happy. My grades were ok, but I didn’t like it at all. I was often picked on because I didn’t do extracurricular activities, I didn’t date, and basically thought there was a world beyond football, proms, and cheerleaders. The worst came my junior year, I was turned down for the honor society, and my parents at first, thought it was politics, then turned against me condemning me for having no personality, not being nice enough, participating in no activities, and not being â€Å"glib,† which has been an obsession of theirs ever since. They often condemned me for believing that school grades are based on work, instead of personality, something I never understood, since I was nice and didn’t make any trouble for anyone. My senior year was uneventful, thank goodness, and I was glad to be out of that place. Many people complain about the ineptness of our public schools and want vouchers and other initiatives to privatize education. My experiences tell me this will not work. Many of the private schools I went to were no better and even worse than public schools. The public school I attended had textbooks for each student; I can’t say that about a few of the private schools I was associated with. In addition, the excellent school I went to between second and forth grade is now closed, due to lack of enrollment, while the football school continues to stay in operation. My school years were very painful for me, not only for what I went through at school, for what I went through at home, where it was often preached, â€Å"nothing matters but school and swimming.† If I made poor grades, I was punished, but if my sister did the same thing, it was the school’s fault. One day, I know I will completely heal of it all, but now, I’m just working towards that day. The answer is out there; I just have to find it. Amen.

What Is Social Media Marketing Important For Solarworld s...

Executive Summary and Company Overview As the largest U.S. solar manufacturer for more than 35 years, SolarWorld is uniquely recognized as America’s solar leader. We meticulously carry out the most important steps in the solar production process on U.S. soil—from sourcing and manufacturing to assembling and hiring. (SolarWorldUSA, 2014) The core of SolarWorlds business activities is sustainability. SolarWorld aims to make the world better with its products. SolarWorld wants to assume responsibility for the environment and educate society about the benefits of sustainable energy. In order to be sustainable, SolarWorld must work economically. SolarWorld has to work internationally as a team that’s what will make them a strong team. In order to do this, SolarWorld must assume responsibility across departments and include our colleagues at all locations. SolarWorld must recognize the needs of their customers early and put them at the center of our business activities. Goals Why is social media marketing important for SolarWorld’s business? First we must understand what social media is and then why it is important to our business at SolarWorld. Definition of social media from New York Social Media is: – â€Å"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Social media utilization is believed to be a driving force in defining the

The Postive and Negative Effects of Love - 700 Words

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This kind of love is usually found among parents and children. ï  ¶ Romantic; this deals with a situation when is strongly attracted to someone both physically and emotionally which results in the creation of strong sexual attachment to the loved one. ï  ¶ Enjoyment; thus it creates happiness and a good on workable environment. Positive Effects of love Love, like all other social commitments comes along with numerousadvantages and disadvantages, love also has some main advantages and disadvantages, and these are clearly elaborated below. Advantages;Show MoreRelatedCounselling Case Study: A Gay Student at Auckland University1254 Words   |  6 Pagesbehaviours, emotions and physiology. The way in which we process information is a result of our cognitive process, which is shaped by the core beliefs developed through early life experiences (Liese Beck, 1997). For James, his negative life experiences directly resulted in negative core beliefs. 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Participation Is Not A Tool - 1433 Words

However, participation is not a tool. Management cannot simply ask the various parties involved in change to participate. In order for this to work, there already needs to be an existing culture of respect and consideration towards employees’ opinions and towards the workers themselves as people. Studies show that in companies where employees are encouraged to discuss their problems and offer their opinions to management and are given the opportunity to measure their performance, the risk of resistance to change is significantly lower. If management decides to deploy participation just in times of change, as a way of getting people to accept it, then the employees will doubt the honesty and good intentions behind this initiative. Thus,†¦show more content†¦In contrast, if the transformational initiative is carried out by change agents with whom employees are used to relate and with whom employees have developed certain customary work relationships, then the workers wi ll be willing to help with implementing the change, will not display resistance, and will be open to more change. The fact that people tend to resist the change in human relationships and not the technical change was observed and confirmed by the above mentioned study as well as numerous others. If participation in change will be perceived by employees as a continuation or part of a normal, day-to-day behavior, then there will be no resistance. In conclusion, even if there is a perfectly valid reason for technical change, the social implications must be dealt with at every step in the process and not ignored. Even if a new work method is initiated with the best of intentions and it makes sense for management, it might have adverse effects from a social standpoint (e.g. employees might lose the satisfaction they found in the work they performed). There are also other measures that can be taken to overcome resistance such as providing trainings to employees to help them develop new skills, giving people time off during the change if their work is very demanding, and providing emotional

Comparison of Batteries Free Essays

Lead Acid Cell vs. Button Cell Lead acid cells were invented in 1859 by the French Physicist Gaston Plante, and are the oldest types of rechargeable batteries. These types of batteries typically weigh at 5kg, but can range from half a kilogram to over 30 kilograms on the consumer market. We will write a custom essay sample on Comparison of Batteries or any similar topic only for you Order Now Though their chemistry means a very low energy-to-weight and energy-to-volume ratio in comparison to other modern batteries, their ability to supply high surge currents means that the cells maintain a large power-to-weight ratio. This makes them highly desirable for use in large appliances such as motor vehicles, which require the high current provided by this type of battery. In comparison, Button cells are much smaller than lead acid cells. Button cells are shaped as small, squat cylinders usually 5 to 22mm in diameter and between 1 to 6mm in height and weigh little over several grams. The voltage and current produced by these batteries are small and steady, and these properties make them very suitable for powering small portable electronic devices such as wrist watches, pocket calculators, hearing aids, and sometimes pacemakers. These batteries are usually not rechargeable, and last a long time, though lifespan depends on chemical composition and use. Chemistry Lead acid calls use a chemical reaction in order to produce a voltage between the output terminals. The battery contains two plates, and the discharge process is driven by the conduction of electrons from the negative plate back into the cell at the positive plate. All lead acid sells use Lead Sulfate in their reactions. These chemicals were originally contained as a liquid, but a technique has now been developed in which a gel electrolyte is used, preventing leakage. Negative plate reaction: Pb(s) + HSO? 4(aq) PbSO4(s) + H+(aq) + 2e- Positive plate reaction: PbO2(s) + HSO? 4(aq) + 3H+(aq) + 2e- PbSO4(s) + 2H2O(l) Overall reaction: Pb(s) + PbO2(s) + 2H2SO4(aq) 2PbSO4(s) + 2H2O(l) Button cells are single cells, and are Primary cells, being not rechargeable. Button cells have both an Anode and Cathode separated by a separator contained within a metal â€Å"can†. Common anode materials are zinc or lithium, and there are a range of cathode materials, including manganese dioxide, silver oxide, and cupric oxide. Of notable mention is the mercuric oxide button cell, which was banned due to the toxicity and environmental hazard of mercury. Reaction between silver oxide (cathode) and zinc (anode): Zn + Ag2O ZnO + 2Ag These batteries are dry batteries, and are created with the ideal of a long lifetime. As such, they rarely leak if ever, and boast a steady electricity production over a long period of time. Both Lead acid cells and button cells rely on chemical reactions for the production of their energy. However, where a lead-acid cell would typically use an anode and cathode within a liquid or gel medium, button cells use solid anode and cathodes which react with each other through a separator. This reflects their uses; where the chemistry of a lead acid battery allows it to produce large amounts of electricity in surges as needed to start appliances such as motor vehicles, the chemistry of Button cells allows for a slow and steady release of small amounts of charge. Cost and Practicality As was reflected upon under the chemistry subtitle, the batteries have been designed, and retain their designs, to specifically fit their uses. Though the size of the lead acid batteries does not allow for the powering of small portable devices such as watches, it maintains its usefulness in larger appliances and uses such as motor vehicles, which require a large amount of electrical energy to start up, but does not require a steady flow of energy. This is reflected in the property of these batteries being able to release large surges of energy. As these are designed for long use and provide large power, the cost for these are quite high, ranging from $100 to $300 each. In comparison, the button cell battery is used for very small applications such as wrist watches and hearing aids. This is reflected in their small, convenience, and ability to provide a long lasting, steady flow of energy. However, this means that they are unable to supply large amounts of energy at a time, and are therefore unfit for use in industry and larger appliances such as motor vehicles. The cost of these batteries is much cheaper than that of the large, lead acid batteries, rarely coming up to above a few dollars. Impact on Society Batteries have had a large impact on society since their invention. In particular, lead acid batteries were among the first to be invented. These batteries have had a major impact on society; They have allowed for the powering of motor vehicles, which have become a major component in the lives of many living in developed cities. Though an older model of battery, these batteries continue to hold significant impact on society even today. In comparison, button cells power small, handheld portable appliances such as watches and hearing aids. This is asignificant difference from the impact of lead acid batteries. However, both batteries have impacted the life of many in developed societies, generally making life easier, and more convenient for all. Environmental impact Lead acid batteries are extremely hazardous to the environment. Lead is a hazardous metal, and poisonous to both environments and animals, and humans are not excepted. Though the use of lead in batteries is usually very controlled, the production of it is not; of three plants in Australia, two have required strict non-residential zones of 2-3 km. This implies that though all safety precautions are being taken, there is still a danger of contamination and danger to the environment. In comparison, button cells are much safer. Though non rechargeable, their recyclability means the mining of the metals used in batteries is reduced to a minimum. However, the environmental impact of these materials is determined by the actual materials used. This was reflected upon in the past, when mercuric oxide batteries were banned for the toxicity and environmental damage caused by mercury. References ttp://www. powerstream. com/Size_SLA. htm http://hyperphysics. phy-astr. gsu. edu/hbase/electric/leadacid. html http://en. wikipedia. org/wiki/Lead%E2%80%93acid_battery#Electrochemistry http://en. wikipedia. org/wiki/Silver-oxide_battery http://batteryuniversity. com/learn/article/types_of_battery_cells http://science. howstuffworks. com/electric-battery-info1. htm http://electrochem. cwru. edu/encycl/art-b02-batt-nonr. htm http://en. wikipedia. org/wiki/Button_cell#Properties_of_different_types http://www. lead. org. au/lanv3n2/lanv3n2-5. html How to cite Comparison of Batteries, Essay examples

Social Responsibility Customer Orientation †MyAssignmenthelp.com

Question: Discuss about the Social Responsibility Customer Orientation. Answer: Introduction: Masoud has read many articles and studies to understand the basic concept of corporate social responsibility. He has integrated the two models of Caroll and Vissser in order to develop a new international model of corporate social responsibility. That model is known as The Pyramid Model of CSR. The model involves various aspects of CSR concept such as legal, global, ethical, economic etc. Aguinis and Glavas on the other hand reviewed many articles and journals and developed a framework of CSR that involves institutional, organizational and individual level of analysis for CSR. This framework is majorly about the proactive and reactive CSR actions and the related outcomes. Contingency is another aspect that has also been considered by the author in order to see the effect of the situations of the outcomes. Tai and Chuang focuses on different aspect of the CSR concept. It focuses on reviewing the active and passive ways of CSR that helps the companies at multinational level to earn hig h revenues for long term. The research in this study is related to the CSR activities and the revenue earned by the companies at international level. Korschun, Bhattacharya and Swain have studied customers social responsibility management and its relation with the job performance of the employees and customer orientation. This study focuses on CSR role in order to motivate the employees the author has argues that CSR can be used as the motivator for motivating the employees of the frontline operations. Common themes across all the four articles: As discussed that Masoud has studied the framework of corporate social responsibility that is at the international level but the study focuses on the impact of CSR at international level that is about the action the CSR. Likewise, Aguinis and Glavas also discusses about the proactive and reactive actions of CSR at different levels. Tai and Chuangs argues that there is the impact of CSR action on the revenue of the company. This also focuses on the fact of CSR on the companys outcomes in terms of revenue just like the above two articles. The last journal article or the study of Korschun, Bhattacharya and Swain also argues for the actions of CSR that helps the company to motivate the employees who works at frontline operations. It has been analysed that the actions of the CSR and the relative outcomes is the basis of all the studies that has been disused in the report. The similarities of all the studies have already been discussed above. As far as the differences are considered, it has been analysed that these articles have similar basis but different aspects that are being studied related to CSR.as far as the study of Masoud is considered, it has been analysed that the framework that has been formed by the author for CSR is at the international level and the integration of two models is done to frame the same. The next article of Aguinis and Glavas also deals with model but it has considered the aspect of three levels that are organizational, institutional and individual. The article discusses about the actions of CSR with proactive or reactive nature. Outcomes of the actions have also been analysed. In the study of Tai and Chuangs, the discussion is about the actions of CSR but the major element that has been considered is the revenue of the companies and the effect of CSR on them. The aspect of international factors is also argued by Masoud but the focus of his study was the factors such as global, economic, legal etc. and their impact on CSR on the other hand, in the article of Tai and Chuang, the international factor is revenue of the company. The study of Korschun, Bhattacharya and Swain is very different as it focuses on the CSR as the motivation factor. Limitations of the study and the difference in the research design: In the study of Masoud, it has been analysed that an international framework that has been formed with regard to CSR study involves integration of the various factors such as social, ethical, legal etc. all these factors can be different at different places. Thus, integrating such factors and treating them as similar for all the countries is the major limitation of this study. Aguinis and Glavas study involves the factors at different levels management. The major limitation of this study is that only the qualitative aspect is considered which may lead to biased outcomes. Tai and Chuangs study considered the impact of CSR on revenue. But, it has been identified that CSR does not directly affect the revenue of the company and this study has not involve the associated factors. It is difficult to find out the limitation in the study of Korschun, Bhattacharya and Swain because it has considered CSR as motivation factor but only considering the quantitative aspect is not acceptable for an appropriate study. It has been analysed that motivation is the factor that needs to be mentioned qualitatively as well. Masoud has developed the new international model of CSR that is recommended to be applied on different societal issues in future so that its effects can be seen and analysed on the same. On the other hand, as far as the study of Aguinis and Glavas is considered, it has been analysed that this study cam be used in future to gain the knowledge about multilevel and individual level approaches as most of the articles that has been reviews in this study are related to organisational and institutional level. Tai and Chuangs study can helps in identifying the CSR activities as the strategies to enhance the revenue of the company. The companies can implement the strategies of CSR to earn high revenue after realizing its effect on the same. The study of Korschun, Bhattacharya and Swain can be used to implement the motivational strategy in the organizations so as to motivate the employees as discussed in the study that CSR activities have their impact on the motivation level of the employees a nd especially the frontline employees. References: Aguinis, H. and Glavas, A., 2012. What we know and dont know about corporate social responsibility: A review and research agenda.Journal of management,38(4), pp.932-968. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. Masoud, N., 2017. How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR.International Journal of Corporate Social Responsibility,2(1), p.4. Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility.Ibusiness,6(03), p.117.