Consumer Buying Behavior Comparison in Marketing Strategies Essay

In order to help creating new offerings, modify communication, organizing delivery and, eventually, increasing the sale. It is outstanding to understand the consumer get behavior from situational, reputation and social aspects. This paper give briefly discuss the marketing strategies of two giant retail department stores, Walmart and Macys, in terms of customer buying behaviors.Macys atmospheric settings provide strong stimuli for its customers. First, every season, Macys puts up divers(prenominal) window showcases to demonstrate its classic and artistic tastes. Also, different close colors are used in its shop environment. These seasonal changes should be able to boost the sale of the fashion apparel. Secondly, Macys decorates different themes for different holidays, such as Easter, M others day, Halloween, Christmas, etc. the gift shop behaviors are likely induced by these themes. Thirdly, Macys always plays a comfort and light background music, customers would spend more time into shop with a good mood as the text points out races moods temporarily affect their spending patterns (Tanner, J., Raymond, M. & Schuster, C, 2001)On the other hand, it seems that Walmart pays a lot of attention to the shoppers personality factors. First, Walmart concentrates on the idea of money preservation. Walking into a Walmart, the Rollback tags with two comparing prices are everywhere.The sparing shoppers would compare more on the prices. Secondly, customers who prefer one stop shopping might find that Walmart, with its stock of food, toy, auto parts, etc, is more convenient than other shopping centers. Thirdly, Walmart shelves as seen on TV items and dollar items along the get rid of to affect the shopping decisions. While waiting in the checkout line, customers are likely to pick up these items as they are categorized as low-involvement products.Moreover, social factors are also well considered by these two retail giants. In terms of social class, Macys focuses more on the middle class families whereas Walmart targets on the customers with standard income. Wal-Mart exclusives have a mean household income of round $57K (Scarborough Research, 2005). Also, the products, Walmart is selling, represent the main stream of a geographical culture whereas Macys might satisfy some groups with special subculture interests such as high-end golf game clubs or perfumes. In sum, consumer buying behavior is a very important element in the marketing strategies of a company. Situational, personality and social factors will influence the consumer buying behavior dramatically.